Marketing Your Jewelry (Or Any Other Product) Part 1

We’ve talked about making your own custom-made jewelry, where to sell it, and have even given you ideas of the things you will need to start out with. There is one more crucial step that you need to think about – Marketing.

You can have THE BEST PRODUCT in the world, but if you don’t know how to market it…then does your product really exist? It has been said that creating a product is only a small part of the fraction, and the marketing is the bigger part of the fraction. These marketing tips can be used for just about any product that you create,

So, you’ve created some stunning, hand-made jewelry – How do you market it?

In Part 1, I’m going to talk about a couple of the easier ways to market your crafts. Part 2 (which you can catch on Monday), will talk about more intricate methods of marketing.

Business Cards & Bookmarks

There are plenty of places online that offer business card templates on their websites and print and ship your cards for less than $20. Bookmarks are great to ask local store owners to leave on their counters for their customers to pick up. You may be surprised at the reception you would receive from local small businesses like hair salons and laundromats, if you simply showed them your creations and asked them to display your bookmarks on their counters.

Freebies, Gifts & Giveaways

This is definitely the way to get the word spread about your hand crafted jewelry. Giveaway some really stunning pieces that people will flaunt, and that paves the way to questions about who made it or where they got it. Whether you decide to give someone special a gift, give away a freebie at a local craft fair (perhaps in a raffle), or ask bloggers if they would be willing to giveaway a piece of your jewelry, you are still giving your hand crafted designs the opportunity to be seen, which opens the door to word-of-mouth sales.

Come back Tuesday for more ideas for marketing.